METHODOLOGY

In order to meet the objectives and the challenges of the marketplace we use our tried and proven methodology.

STEP 1: PLANNING

Set Objectives

1. Case Pack
2. Trade Standards
3. Target Accounts
4. Category Knowledge
5. Trade Exceptions
6. Budget

Retail Placement

1. Shelf Placement
2. Competition
3. Department Placement

Pricing

1. Competition
2. Introductory Offer
3. Periodic Promotions
4. Cost Recovery
5. Fair Pricing

STEP 2: CREATIVE

Using the findings from the planning stage, we will create the following programs:

1. Sales Manual
2. Trade Promotion Program
3. Selling Material
4. Policies & Procedures
5. Merchandising Program

STEP 3: PRE-CAMPAIGN

Having developed the trade segment of the campaign, we would then develop a plan to gain consumer awareness and trial.

Consumer

1. Point of Purchase Material
2. Co-op Advertising
3. Direct Consumer Advertising
4. Public Relations
5. Trade Releases
6. Online Media

STEP 4: SALES

Launch Sales Effort

1. Train Specialized Sales Force
2. Target Distribution Goals
3. Monitor
4. Conduct Sales Presentations At Key Accounts

STEP 5: EVALUATION

Review progresses of marketing efforts and identify weak points of campaign.

1. Close Distribution Voids
2. Generate Trade Support For Brand
3. Second Generation Trade / Consumer Program
4. Introduce New Products